time to take stock

time for a change.

With more time on our hands recently, it gave us time to reflect on YouSay Agency brand and offer. Created in 2013 as YouSayISayWeSay we soon became YouSay Agency. As much as Emma, our founder, has instilled the essence of the original name - which was created to encompass the ethos that the team want to tell stories and paint pictures for our clients: You Say… I Say… We Say -

We realised it was a bit of a tongue twister, long email handle and could perhaps be refined.

So in 2016 YouSay Agency branding was created. Working with Scott from Elwood + Harvey again we kept the speech bubbles but wanted to incorporate some of Emma’s background. Scott came up with the idea of the speech bubbles being slate in a Cornish dry-stone wall. It fitted perfectly and a decision was made to keep the original brand colour palette of hot pink, burnt yellow and tomato red.

The revised logo and identity but retaining the original hot colour palette.

redefining the proposition

Having moved back to the rugged North Cornwall coast in late 2018 Emma felt her brand and business had evolved again. Making a concerted effort to work with clients who had similar values, who cared about and protected our environment and who had a positive impact on our planet she felt it was time to move away from the hot bright colours and update the brand palette with hues of the ocean, the slate cliffs and storm clouds of Cornwall.

Cooler blue, taupe and greys were introduced.

the 2020 update

Inspired by our move to Cornwall and the hues of the sea, the drystone wall was as relevant as ever but the colours jarred with not only our new surroundings but our commitment to nature, environment and sense of place.

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